Privacy Statement

        The Yili Golden Collar Crown Hong Kong website ("our website") is operated by Hong Kong Jinze Trading Co., Ltd. ("Yili" or "we"). We understand the importance of privacy and are committed to keeping your ("you") personal data confidential. This privacy policy describes how we collect, use, and protect the personal data you provide when using the services or content provided by our website.

        This privacy policy forms part of the terms and conditions of our website and governs the protection and use of your personal data in accordance with Hong Kong law.

        When you provide your personal data through our website, you agree to all the terms of this privacy policy and the terms and conditions of our website, and are bound by them. Before you start providing any personal data, please read this privacy policy carefully and thoroughly.

        If you do not accept this privacy policy, please do not shop on our website, participate in activities, accept services provided by Yili, or provide any of your personal data.

1. Providing Personal Data

        When you provide personal data of others to us, you need to ensure that you have the legal right to do so (for example, if you provide personal data of a child to us, you should be the child's parent or guardian) or have obtained the legal authorization of others; otherwise, all liabilities arising therefrom shall be borne by you.

2. Cookies

        Cookies are small data files designed to track and collect your browsing information from your web browser. When you visit our website again in the future, Cookies will use such information to allow the server to immediately identify that you have visited before.

        Cookies are only used to track user data, such as visited web pages, frequently started and停留的版面 (stayed pages), number of visits, etc., and will not damage any files in your computer. Cookies do not track the real identity of users but are only used to identify that a certain computer has browsed our website. Third-party Cookies used on our website will also process relevant information in accordance with this privacy policy.

        Cookies do not collect personal data such as names or email addresses. However, if you do not want to leave Cookies on your computer, you can change the settings of your web browser to refuse to accept Cookies. However, if you refuse to accept Cookies, you may not be able to use certain functions, although it will not affect general browsing.

3. Collecting Personal Data

        When you register as a Yili Golden Collar Crown member, we will collect certain personal data from you, including your name, mobile phone number, expected due date, delivery method, address; and relevant health information about your child/baby, including the child/baby's avatar, nickname, birthday, gender, feeding method, birth certificate, etc. You can choose whether to disclose this to us; however, if you fail to provide the relevant information, you may not be able to become a member or participate in the activities or services we provide. The above personal data collected about you and your child/baby are collectively referred to as "personal data". Personal data does not include anonymous information, that is, personal information that has been processed so that it cannot identify a specific natural person and cannot be restored.

        Please note that we do not collect any personal data from website users under the age of 18. If you are under 18, please do not shop on our official website, participate in activities, accept services provided by Yili Golden Collar Crown, or provide any personal data. We have the right to revoke or delete any product orders, activity or service registrations, or provided personal data that do not meet the requirements.

 

        When you shop on our website, we will collect your name, delivery address, phone number, and email address on our website. Third-party online payment service providers ("payment service providers") will also collect your credit card, online payment information, or other personal data when you check out and make payment.

        You can choose whether to disclose your personal data to us or the payment service provider; however, if you fail to provide the relevant information, you will not be able to shop on our website.

4. Using Personal Data

        The main purposes for collecting your personal data are to:

• • (i) Handle general affairs of users of our website, including you (collectively "Users");
• • (ii) Anonymously conduct research, analysis, and statistics on user data and share it with relevant databases of the Yili Group companies;
• • (iii) Notify Users of the latest news (such as information about pregnancy and postpartum, membership news, offers, activity details, etc.) and information, activities, products, and services related to pregnancy and parenting;
• • (iv) Provide user activity and special service functions;
• • (v) Provide official website shopping services;
• • (vi) Fulfill product order confirmation, product supply, and delivery services;
• • (vii) Provide payment services;
• • (viii) Market research;
• • (ix) Execute, optimize, and improve Yili's services, products, communication methods, and website functions;
• • (x) We will conduct anonymous research, analysis, and statistics to enhance the user experience; the analysis and statistical results may become advertising creativity for marketing purposes; and
• • (xi) Purposes directly related to the above-mentioned purposes.

        For the purposes set out above, your personal data may be provided to:

• • (i) Yili and its affiliated companies (collectively "Yili Companies", for details, please visit Yili's official website at www.yili.com);
  (ii) Contractors and agents appointed by us or Yili Companies (suppliers responsible for order confirmation, product supply, and delivery logistics services ("Suppliers")), payment service providers, third-party data processors or service providers (including but not limited to milk powder wholesalers, retailers, logistics companies, data companies, telecommunications companies, information technology companies, market research service providers, and legal, financial, insurance, audit, etc., service providers), and other technology companies (responsible for technical support services), to achieve the above purposes;

        Such companies will use and protect your personal data in accordance with this privacy policy.

        To provide you with relevant services, content, and products, you understand and agree that your personal data may be transferred to regions outside Hong Kong.

        Furthermore, when required to disclose your personal data by (a) applicable laws, (b) legal procedures, (c) legal proceedings, (d) government agencies, courts, arbitration tribunals, or other institutions/departments in accordance with relevant laws, or (d) to protect the property, rights, and safety of us and the public, we have the right to disclose and provide your personal data to relevant third parties.

        If (a) we are acquired by or merged with another company; (b) our business or property is transferred; or (c) a due diligence review is required due to changes in our equity, we will disclose your personal data to those required for such due diligence review, and/or transfer it to the acquirer, merged company, or our business or property successor, or share your personal data with them.

        Regarding the privacy policy on direct marketing, please refer to Clause 4 of this privacy policy.

5. Using Personal Data for Direct Marketing Purposes

        We will not use your or your child/baby's personal data for direct marketing purposes or transfer or disclose such personal data to any third party for direct marketing purposes unless we have obtained your consent (including indicating no objection) (collectively "Consent"). Please note that after obtaining your consent:

• • (i) We may use the personal data we collect or save from time to time for direct marketing;
• • (ii) The services, products, and marketing items for direct marketing include: information, activities, products, and services related to pregnancy and parenting, user activities, and market research;
• • (iii) To carry out the above direct marketing, we may appoint Suppliers, payment service providers, third-party data processors, or service providers (including but not limited to milk powder wholesalers, retailers, logistics companies, data companies, telecommunications companies, information technology companies, market research service providers, and other technology companies) to execute on our behalf, and share or disclose and transfer your and/or your child/baby's personal data with them; and
• • (iv) We may transfer or disclose your and/or your child/baby's personal data to Yili Group companies or third parties located outside Hong Kong for direct marketing of products related to Yili's food and beverages, baby and mother food, and nutrition products. Without your consent, we will not transfer or disclose your personal data to any third party for the third party's own direct marketing purposes.

        If you indicate your consent to such uses when providing your personal data, it means you have consented to our use, disclosure, and transfer of your and/or your child/baby's personal data for the above purposes. When required to provide your and/or your child/baby's personal data, you have the opportunity to choose whether to consent to the use of your and/or your child/baby's personal data for direct marketing purposes; and if at any time you do not want us to continue using, disclosing, and transferring your and/or your child/baby's personal data for direct marketing purposes, you may notify us at any time by contacting us (customer service hotline at 852-2419 9775  or by mailing to the following address: 7th Floor, Joint Publishing Building, 75-83 King's Road, Hong Kong). Generally, we can complete the relevant procedures within 14 working days after you send the notice.

6. Children's Personal Data

        When you, as a parent or other guardian, choose to use our relevant services for a child/baby, we may need to collect the personal information of the child/baby under your guardianship from you for the purpose of performing the necessary relevant services for you. When it is necessary to collect the child/baby's personal data in specific services, we will obtain your separate consent in advance and inform you of the purpose and use of the collection and other matters that should be informed according to law. If you do not provide the aforementioned information, you will not be able to enjoy the relevant services we provide.

        Please note that in most cases, we cannot identify and will not judge whether the collected and processed personal data belongs to children's personal data. In such cases, we will collect and process users' personal data in accordance with this privacy policy.

7. Retention and Protection of Personal Data

        We will strive to keep the personal data you provide confidential. Your personal data will only be retained for as long as necessary to achieve the original purpose of using the data (including any directly related purposes).

        We will take all reasonable and practicable steps to prevent unauthorized or accidental access to, processing of, deletion of, loss of, or use of such data.

        We will use secure servers to process your shopping orders and require Suppliers and payment service providers to encrypt your personal data. Notwithstanding this, since network transmission carries risks, we cannot guarantee the security or confidentiality of your personal data.

8. Amending or Changing Personal Data and Preferences

        Please ensure that the personal data you send to us is accurate. You may at any time request to access, correct, delete your personal data (including your child/baby's personal data), and restrict the use and disclosure of personal data.

        In addition, you may also modify and/or update your cookie settings through your browser according to your personal preferences. If you refuse to accept cookies, you may not be able to use certain functions.

        To protect your privacy and identity, if you wish to access, correct, or delete personal data, or have any inquiries or comments regarding this privacy policy or our use of your personal data, you may contact us at any time (customer service hotline at 852-2419 9775  or by mailing to the following address: 7th Floor, Joint Publishing Building, 75-83 King's Road, Hong Kong). We will verify your identity by reasonable steps (such as by logging in with your email address or mobile phone number) and respond to you within 14 working days after you send the notice.

9. Amending this Privacy Policy

        We may review this privacy policy and update this webpage from time to time. Any amendments, updates, or revisions to this privacy policy will be posted on this website and take effect immediately, unless otherwise required by relevant laws. It is recommended that you visit our webpage from time to time to obtain the latest version of the privacy policy. If you continue to use our services/products, it will be deemed that you agree to the updated privacy policy and consent to us processing the personal data you provide in accordance with this privacy policy. If you do not agree to the updated privacy policy or any part of it, please immediately stop using our services/products, log out of your account, or contact us to delete the personal data you provided (provided that services/products that can still be provided without using the personal data you provided are not affected).

10. Other Matters

        Our website may contain links or directions to third-party websites or platforms ("Third Parties"). When you browse other third-party websites linked from our website, your personal data may be collected by Third Parties. In such cases, the collection, use, processing, and transfer of relevant personal data will not be governed by this privacy policy but shall be subject to the privacy policy and other personal data collection and use rules separately explained to you by the Third Parties. Please review the privacy policies of Third Parties regarding the processing of personal data. We recommend that you read them carefully before deciding whether to use the services/products they provide. We assume no responsibility for the acts of such Third Parties in processing your personal data.

        When disclosing personal data online, please be cautious. Such data may be collected and used by other persons. Therefore, you must keep your personal data and passwords confidential.

        This privacy policy is governed by and construed in accordance with the laws of Hong Kong.